The Seven Deadly Sins of Software Marketing
| by Joseph J. Strub |
... Don't assume that your audience already knows what you do. If they did, they probably
would not need a
marketing brochure in the first place. ...
|
|
| http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_07_09_07_1.asp - 23k - 2007-07-09 |
| Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses
seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
|
|
The Seven Deadly Sins of Software Marketing
| by Joseph J. Strub |
... Don't assume that your audience already knows what you do. If they did, they probably
would not need a
marketing brochure in the first place. ...
|
|
| http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_10_01_07_1.asp - 23k - 2007-10-01 |
| Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses
seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
|
|
Positioning Makes Your Marketing Budget Go Further—and Hit the ...
| by Lawson Abinanti |
... With so many opinions, beliefs, and favorite benefits inserted into the ad copy,
brochure copy, etc.,
the message invariably gets watered down, and becomes ...
|
|
| http:/.../Research/ResearchHighlights/ExecutiveView/2005/12/research_notes/MI_EV_XLA_12_02_05_1.asp - 17k - 2005-12-02 |
| Summary: Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning.
|
|
Boutique Vendors Can Bring Big Value
| by Olin Thompson |
... Software and services vendors use it so much that it is often meaningless.
Focus is not a PowerPoint slide,
a brochure or a web page. ...
|
|
| http:/.../ResearchHighlights/TechnologySelections/2002/04/research_notes/TU_TS_XOT_04_23_02_1.asp - 13k - 2002-04-23 |
| Summary: What is a boutique vendor? It tends to be small and highly focused. It is typically very strong in its chosen area. It will
often prove to be the solution with the greatest source of value. These qualities make it worthwhile to expend the effort
of looking at boutique vendors that focus on your situat
|
|
The Best-kept Secret in the Product Lifecycle Management Mid ...
| by P.J. Jakovljevic |
... As described in Omnify’s brochure, the product has key new modules and
enhancements, including the following:
Project Management Module. ...
|
|
| http:/.../Research/ResearchHighlights/PLM/2009/02/research_notes/NA_PL_PJ_02_20_09_1.asp - 54k - 2009-02-20 |
| Summary: The name Omnify Software may hardly come to mind when one thinks of the product lifecycle management (PLM) leaders, but that
might change down the track
|
|
So, Tell Me a Little Bit About Yourself » The TEC Blog
... The only downside is that the main description begins only after a huge plug for
their corporate brochure,
which I wasn’t interested enough to download. ...
|
|
| blog.technologyevaluation.com/blog/2009/01/13/so-tell-me-a-little-bit-about-yourself/ - 51k - 2009-01-13 |
|
A Modern Tale of Long (Supply Chain) Tails -- Part II » The TEC ...
... efficient frontiers” against other inventory optimization curves (that might use
the poisson, normal or exponential
distribution models), see this brochure. ...
|
|
| blog.technologyevaluation.com/blog/2008/08/01/a-modern-tale-of-long-supply-chain-tails-part-ii/ - 51k - 2008-08-01 |
|
6 Ways Vendors Are Talking At You Instead of To You » The TEC ...
... But by the end of the dot-com boom, pretty well everyone had realized that a corporate
Web site was much more
than just an online business card or brochure. ...
|
|
| blog.technologyevaluation.com/blog/2009/05/19/6-ways-vendors-are-talking-at-you-instead-of-to-you/ - 50k - 2009-05-19 |
|
IP Telephony 101: The Utter Beginner’s Guide » The TEC Blog
... Can you really afford the inefficiencies and customer dissatisfaction that go along
with that? Help! There’s
an IP Telephony Product Brochure in My In-box! ...
|
|
| blog.technologyevaluation.com/blog/2008/02/15/ip-telephony-101-the-utter-beginner’s-guide/ - 43k - 2008-02-15 |
|
You Say RFI, I Say Riffy: Why You and Your Vendor Need to Speak ...
... If a vendor is trying to sell you on a “solution” that will “leverage” your “knowledge
assets,” you may want
to run the brochure through a plain ...
|
|
| blog.technologyevaluation.com/.../2008/01/17/why-you-and-your-vendor-need-to-speak-the-same-language/ - 40k - 2008-01-17 |
|
